A love, a need, for a cigarette is the one thing that unites people across the globe, regardless of colour, creed or wealth. Yet this love often demands the ultimate sacrifice - life. This documentary teases apart our intriguing love/hate relationship with the cigarette, across the globe, on one single day. From the United States and the brains behind the nicotine patch, to Brazil, where we speak to the tobacco farmer whose crops are making him sick. Each story highlights the hypocrisy, irony and absurdity of our planet's fixation with the cigarette. Why do we continue to smoke despite everything we know? Will this warped affair ever end?